By Vionna Vincent
What started as a simple app, has now become a serious marketing weapon. For those of you who are not familiar, TikTok is an app where users can share short videos. They can add effects and music to these videos. Each user had a unique experience in this app due to their algorithm. The creators made a way to fine-tune each app to the users' likes. This could be the reasoning behind why so many individuals are addicted to it. TikTok also has a presence worldwide. The app also came out when quarantine was at its peak. This increased the success of the app because most people were locked in the house on their phones. All of these factors have come together and created a monumental app that has an influence on its users.
Now one might be asking themselves, how did an app affect business? The answer is in every way. This app has an appeal of anyone can go, make content, and if people like you, can become famous. TikTok also pays its content creators well once they do reach the limelight. For example, Charli D'amelio danced to a song on TikTok, went viral, and now has 144 million followers. Now, her whole family has a reality TV show and you can see her next to A-list celebrities at all big events in society. In addition to being able to make someone famous, it has made small businesses and products go famous.
Consumers spent $500 million on this app in one quarter alone. A person may be famous for having nice skin, share the product they use, and the next day this product will be sold out on all platforms. So there is clearly a huge opportunity for products and marketing, but one can even further their music career with this app. This app has made songs from years ago make an appearance back on the radio and even win awards like going platinum and double platinum.
Without question, if you are trying to start a business, you should seriously consider hiring someone to create a TikTok page for you. With almost little to no cost of creating these videos and having the ability to reach millions of people, it would be a waste not to. All one needs is an iPhone, creativity, and time to edit these videos, and your business could be the next viral sensation.