At Valley Growth Ventures we would like to congratulate you and your risk-taking effort! You’ve established a startup – you probably have an amazing product or service that can greatly impact your customers’ lives. While startups can be exciting, they can also be challenging to gain traction and get in front of the right audience. There are many details to consider to kickstart, and more than likely, you’re working with a smaller budget that is stretched thin. Now’s the time to utilize your resources and really create impactful work to get your business in front of the people you’re wanting to reach. Unsure of where to start? Here are four solid Valley Growth Ventures tips to help you get started and gain visibility with your perspective audience.
Create a marketing strategy
Simply put, marketing strategies are key in gaining and retaining clients and customers. They can help you grow your brand, and reach your audience using real data and analytics. Marketing strategies also help you gain long-term competitive advantage in your industry. HubSpot offers a great guide to help you get started. Review your marketing calendar and revise it appropriately to meet your needs.
Set a clear, strategic roadmap
Strategic roadmaps help you scale your business. It outlines the long-term vision of your company, and without it, you’ll quickly realize the goals you’ve set are for short-term success. According to authors David Norton and Robert Kaplan who wrote The Balanced Scorecard, “90 percent of organizations fail to execute their strategies successfully.” It’s not only important to create your strategy; its highly critical that you’re also prepared to execute your strategy as well.
Create an intriguing brand presence
Develop an attractive brand to gain your perspective audience’s attention. Share content across your digital platforms that resonates well with your audience and also represents your expertise. Make sure your brand is an appealing representation of your business. Your digital assets, such as your website, should be a direct correlation to what your brand represents.
Encourage your employees to be brand ambassadors
Your employees are your biggest brand advocates. More importantly, they’re what makes your business thrive. Creating a culture within your company that your employees adapt well to and respect, will in turn encourage employees to represent your company with pride. What are some ways to do this? Encourage positivity, diversity, inclusivity, and work/life balance. Also, creating a competitive salary structure will encourage employees to put their best feet forward!
Now, go get started and put some or all of these tips into action. After a few months, you will have enough data to measure and analyze, and you can use that information to find what works – ultimately making your business better. Without this type of visibility, you won’t be able to tweak your techniques for improvement. Make sure you have the right resources to execute – that could be people, tools, or very likely both. Take the time to assess your business and market before getting started, and then feel confident in your next steps.