As business begins to pick up momentum again, companies everywhere are looking for a fresh start. Many venture capital firms shop company websites and their online presence as the first steps for funding consideration. As you look to revamp your digital footprint, consider these five tips and tactics to get started.
Market your professionalism on your website
Your website’s presentation will provide insight into how your business is conducted. Having clear information, a nice design or look and feel, and proper formatting play into the professionalism you convey. If you want investors to take your business seriously, make sure you’re showcasing a well-thought out and structured website to them.
Showcase excellent branding and messaging
Anyone looking at your website, including venture capital firms, will want to see on-point branding and product marketing. Important details to think about is your color scheme and font, product or service naming, and your content—including copy, videography, and any other content. Are you painting a clear picture of the product or service you’re providing? Is your branding on par with your mission and values? Are you telling your business’ story? Thinking through these and other related questions will help you create a visual story across your site.
Easy lead conversion or purchasing process
Make your site easy for your customer to use! Along with excellent professionalism, branding, and messaging, your site should be organized to easily convert leads or clients, or to sell your product. If you bury your purchase link on pages that are hard to find, you won’t easily sell your product. If you make it difficult for readers to find your contact information, they won’t be able to get in touch! Show your investors that not only is your site designed well, they can trust that it’s set up in a way to convert.
Take advantage of your social media presence
“If you didn’t tweet it, take a picture of it, or post it, it didn’t happen.” This is an accurate narrative of today’s relationship between people and social media, and its applicable to businesses, too. Social media has become somewhat of the digital Yellow Pages, and provides companies and customers mutual access to each other. Facebook can help you promote your business with its own Page, Twitter can help your business share its narrative, Instagram allows you to visually capture important moments, and so much more. To make an impactful point on social media, research each platform first to determine which ones are best for your business’ success.
Strong paid media campaigns
Investors want to know that the brand you’ve built is being sold to the right audiences. Paid media—like Google Search ads and Banner Display ads, lead the way of advertising. Having these types of campaigns are imperative to capturing the audience you’re wanting to build and then targeting them in a way to achieve conversion. If you haven’t explored paid media campaigns for your business, you can find a digital marketer or strategist that can help you get started.
A great way to showcase your business is through its online presence, especially if you’re on the market for funding. There are free tools and resources online to help you revamp your digital footprint. Never be afraid to refresh!