Year over year, Ohio’s startup businesses continue to expand rapidly throughout the state—especially in technology. In today’s day and age, simplicity is key when it comes to customers and businesses adopting technology. The platforms must be seamless and adaptable—that’s where SaaS comes in.
What exactly is SaaS?
SaaS, or Software as a Service, is software housed on an external service (or, over the internet) and provided to customers through a licensed, subscription-based model. Some common examples of SaaS companies and products are Cisco WebEx Meetings, Box, Inc., and Salesforce.
Founded in Dayton, Ohio, Carely provides caregivers and families digital tools to better communicate and provide for loved ones through their platform. The goal of Carely’s software service is to simplify care communication and coordination and provide support throughout the caregiving journey. In 2020, Carely acquired caregiving.org, an online community for family caregivers, expanding their product and entering into a new phase of growth. So, what can we learn from Carely? Technology is adaptable in almost any type of business, and can seamlessly provide connectivity.
DataRobot + Nexosis
Enterprise AI leader, Nexosis, was founded in 2015 in Columbus, Ohio. Nexosis provides developers with API access to their platform in order to build more robust solutions. Their cloud products can be applied to almost any industry, including banking, oil and gas, insurance, marketing, and telecommunications. In 2018, DataRobot and Nexosis joined forces to harness their powers in AI machine learning. What is their secret to SaaS? Get machine learning in the hands of different types of users.
Segmint of Cuyahoga Falls, Ohio offers a marketing automation solution to help companies make data-driven decisions and convert potential clients. They partner and integrate with over 80% of the financial market, with partners including FIS, CIS, and Fiserve. Their point of differentiation in the SaaS market is simple: use data analytics to tell real stories.
Innago, located in the Cincinnati area, is an automated property management software that simplifies the business of rental properties for landlords. Users can manage their tenant accounts and incoming maintenance requests while utilizing Innago’s accessible security and support team through the platform. Their trick to the trade? Help users put their tedious tasks on autopilot using SaaS.
Popcom, founded in Columbus, creates software to help build intelligent brands. Their automated system helps retail clients learn exactly who they’re serving. So, how do they do it? Popcom equips entrepreneurs and brands with retail solutions that allow rapid expansion, excellent customer experiences, and useful sales data.
Ohio continues to lead in business growth, especially in SaaS. With these key tips, you can learn from some of the startups located in the Buckeye state, and entrepreneurs can feel confident they’ll provide a service that is necessary to the rapidly evolving tech field.