By Vionna Vincent
What started as a simple app, has now become a serious marketing weapon. For those of you who are not familiar, TikTok is an app where users can share short videos. They can add effects and music to these videos. Each user had a unique experience in this app due to their algorithm. The creators made a way to fine-tune each app to the users' likes. This could be the reasoning behind why so many individuals are addicted to it. TikTok also has a presence worldwide. The app also came out when quarantine was at its peak. This increased the success of the app because most people were locked in the house on their phones. All of these factors have come together and created a monumental app that has an influence on its users.
Now one might be asking themselves, how did an app affect business? The answer is in every way. This app has an appeal of anyone can go, make content, and if people like you, can become famous. TikTok also pays its content creators well once they do reach the limelight. For example, Charli D'amelio danced to a song on TikTok, went viral, and now has 144 million followers. Now, her whole family has a reality TV show and you can see her next to A-list celebrities at all big events in society. In addition to being able to make someone famous, it has made small businesses and products go famous.
Consumers spent $500 million on this app in one quarter alone. A person may be famous for having nice skin, share the product they use, and the next day this product will be sold out on all platforms. So there is clearly a huge opportunity for products and marketing, but one can even further their music career with this app. This app has made songs from years ago make an appearance back on the radio and even win awards like going platinum and double platinum.
Without question, if you are trying to start a business, you should seriously consider hiring someone to create a TikTok page for you. With almost little to no cost of creating these videos and having the ability to reach millions of people, it would be a waste not to. All one needs is an iPhone, creativity, and time to edit these videos, and your business could be the next viral sensation.
A quarterly update on VGV portfolio companies, partners, and industry trends.
MedaSync Investment has Youngstown Ties
MedaSync, a leader in AI software solution for skilled nursing operators, recently brought in $250K of new investment with Youngstown connections.
Aztec Capital Management added the AI software solution to their exclusive portfolio, already comprised of Anchor by DatAnchor and Comeback Capital. Aztec includes members of the Bushey family who are based in Youngstown and very active in the community.
Two angel investors, Phillip DePaul and Jeff Bleacher, who both grew up in the Youngstown region also invested in the AI software solution.
“We’re using technology to keep nurses away from administrative manual workflows and in front of patients,” says Ryan Edgerly, CEO of MedaSync. "It's amazing to have more NE Ohio investors involved and is a testament to MedaSync’s ability to help skilled nursing operators strengthen their businesses and improve the patient care experience.”
Funds from the investment will further MedaSync’s growth plans while giving operators enhanced access to MedaSync’s technology. To stay up to date follow MedaSync on LinkedIn.
S4 Medical Large Scale Human Trial
S4 Medical Corp. began its first large scale clinical trial in September 2021 with clinical sites at The Ohio State University Ross Heart Medical Center, ProMedica with Dr. Kahaly and the EP team in Toledo OH, and most recently at Grandview Medical Center - Birmingham, AL with Dr. Osorio, Dr. Morales, Dr. McVey and others.
The company's main focus is a simple, yet comprehensive solution for reducing complications to the esophagus during catheter ablation treatment for atrial fibrillation. S4 Medical has already achieved several important milestones including first-in-human testing, securing intellectual property, and demonstration of compatibility with electrophysiology systems. It is not yet approved for commercial use.
For more information, visit www.S4medical.com or follow S4 Medical on LinkedIn and Twitter for more company updates.
YBI's Youth Entrepreneurship Programs Receives National Recognition
The Youngstown Business Incubator's Youth Entrepreneurship Program, led by Tanisha Wheeler, was named to the “Inc. 2021 Best in Business” list. The program began in January 2021 with a 15-week cohort, The LaunchPad.
Programming included general entrepreneurship and building a business model, as well as leadership, teamwork and communications skills. Of the 25 students enrolled in the program, 14 registered their businesses with the secretary of state, got employer identification numbers, and learned about financial literacy and the cost of doing business.
Visit www.ybi.org for more information or follow YBI on LinkedIn to stay up to date.
Intel Invests $20 Billion in Massive Semiconductor Factory in Ohio
Intel announced plans to build two new leading-edge chip factories in Ohio, making it potentially the world's largest chip-making complex.
The $20 billion initial investment will help boost production to meet the surging demand for advanced semiconductors. Intel also pledged up to an additional $100 million toward partnerships with educational institutions to build a pipeline of talent and bolster research programs in the region.
VALLEY GROWTH VENTURES ANNOUNCES INVESTMENT IN SIMPLE, ALL-IN-ONE BUILDING AND FACILITY MANAGEMENT SOFTWARE
VGV Invests in TonDone, A Building and Facility Service Software Company
YOUNGSTOWN, Ohio – Valley Growth Ventures announces its newest portfolio investment in TonDone, a simple, all-in-one facility and building service management platform.
Founded in Akron, Ohio by two leading operations executives, TonDone is trusted to manage millions of square feet of commercial space at hundreds of locations, from malls to hospitals.
“The TonDone team has built a powerful but easy to use platform that has attracted a strong customer base. We at VGV are excited to invest in their growth and partner in their success” said Managing Director Ernie Knight in a statement. “TonDone will be an excellent addition to our portfolio, and I look forward to working with the team.”
Valley Growth Ventures has invested nearly $1.25 million in its portfolio companies, part of a total exceeding $17 million that has been invested across the portfolio.
The Fund’s portfolio companies include S4 Medical, a medical device company focusing on solutions to cardiac procedures to treat atrial fibrillation; DAtAnchor, a data security company providing encryption, automated data governance and dynamic access controls; MedaSync, a business intelligence and decision support software company aimed at nursing homes; MedPilot, a patient financial engagement platform for medical offices, revenue cycle management companies and practice management systems; and now TonDone, a simple, all-in-one facility and building service management platform.
In addition to providing investments to its portfolio companies, Valley Growth Ventures also provides guidance and operational resources to help its companies expand.
“When you’re building a startup, you need all the help you can get! Valley Growth Ventures has fully rolled up their sleeves to help us in a multitude of areas like company strategy, business development, and marketing,” said TonDone co-founder Matt Crowley in a statement. “Valley Growth Ventures has been extremely strategic for our company. They’ve helped position us for continuing growth and success in our target markets..”